Response to Television Advertising of Food and Drink Products to Children

Consensus Action on Salt and Health (CASH) is a group of medical scientists who are the leading experts in the UK on the relationship between salt and blood pressure. CASH was set up in 1996 to try and reach a consensus with the food industry about the importance of salt in elevating blood pressure and to devise strategies to reduce salt intake in the UK in order to reduce the very large number of unnecessary strokes, heart attacks and heart failure. As far as it is able in conjunction with the food industry, Department of Health and the Food Standards Agency, CASH will seek to ensure that the target of 6 grams for all adults and much lower targets for children are achieved within five years. For further information please go to www.actiononsalt.org.uk.